Independence Day

You follow us, so you obvs have your finger on the pulse of all that is cool and fashionable. Therefore, it can’t have escaped your notice that London Fashion Week launches today.In celebration of all that is fit-abulous about our great city, we thought we’d showcase some of our favourite independent British performance-wear labels. This is what we’ll be wearing on the fitness Frow, cos like we’re going to loads of big fashion events and that.

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Image via Evening Standard

Image via Evening Standard


Marc Jacobs showcased this little nugget of sport luxe in New York last week. Well we’ve got news for you Marcy boy, SukiShufu got there before you. Check out the red spangly capris people! Yoga and gymwear for super heroes, space cadets and all round bad-ass fitness birds.

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Possibly the sexiest gym kit on the planet! We particularly love the diamond-cut leggings – modelled by Charlotte above – so flattering and great for wearing outside the gym too (builders seem to like them!). The mesh insert tops are super popular and now the weather’s getting cooler, we’re hanging out for the arrival of the Luxe drape jacket.

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Ah Lexie, we do love you. Founder Lily is into her fitness and it shows. Practical performance wear that looks darn cool. The hoody, the spangly shorts (as modeled by our mate Pete above, they’ll look better on you, promise!)… and don’t get us started on the printed leggings. They’re not available yet and they already have a waiting list so get your name down quick smart!

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Gym Junk

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Get some Gym Junk in your trunk! If Jack Wills and American Apparel had babies, this is what would happen! We love the signature Gym Junk vest (as seen winning golds at our summer social above!), the slouchy trackies, oh and THOSE Junk pants are coming soon!

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Charli Cohen

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Last but not least is the lovely Charli Cohen, a personal trainer and a supremely talented designer. Here she is modelling her own kit above! The VIS collection features gorgeous accents of yellow and seriously luxe fabrics. Those leggings have our name on them!

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