Hell yeah Sweaty Betty! We love how the new AW14 campaign video (which we have the exclusive first showing of BTW) uses real athletes to show off the new collection, rather than skinny fashion models. And forget about zumba, ‘jogging’ and other patronising female fitness activities, these girls are tough! Right, off to do some parkour on the South Bank and ski down a massive F-off mountain.
Check out the new Sweaty Betty collection at www.sweatybetty.com